The board of the Amelia Island Convention & Visitors Bureau recently approved the promotion of Amy Boek from chief marketing officer to vice president of the organization.
“During her time with the bureau, Amy has been instrumental in the destination’s remarkable growth and award-winning marketing strategies, earning national recognition for her leadership in the tourism industry,” said Gil Langley, President and CEO of the organization. “She has won the respect of local stakeholders, elected officials, policymakers and her colleagues, and has a unique perspective of the issues we face in the future. I congratulate Amy on this well-deserved promotion.”
Since she joined the organization in 2014, the economic impact of tourism in Nassau County has grown nearly 70% from $422.2 million to $714.7 million, with Boek leading the marketing team behind this tremendous growth. As vice president, she will retain her responsibilities as chief marketing officer for the foreseeable future.
Originally from Kentucky, Boek fell in love with North Florida during a college internship and jumped at the opportunity to relocate to Amelia Island after graduating from Murray State University with a degree in public relations and marketing.
She worked for Amelia Island Plantation and Omni Amelia Island Resort before joining the bureau.
Since then, she has overseen numerous award-winning advertising campaigns and introduced new programs and events such as Dickens on Centre.