Media Release
September 12, 2016 1:00 p.m.
The Amelia Island Convention and Visitors Bureau (CVB) won four awards for outstanding tourism marketing at VISIT FLORIDA’s annual Florida Governor’s Conference on Tourism. The CVB took top honors in the Niche Marketing and Special Event categories, accepting coveted Henry Award trophies during the conference’s opening night Flagler Awards ceremony, Wednesday night, Sept. 7, at the Hilton Orlando. The CVB also won a Silver Award in the Resource/Promotional Material-Trade category, and was honored with one of just three Best of Show Awards for their marketing efforts.
“We successfully contend in the world’s most competitive tourism marketplace against some of the best marketing machines in the industry,” said Gil Langley, president and CEO of the Amelia Island CVB. “I’m happy to see the Amelia Island marketing team recognized among our industry peers and partners for their ability to continually create effective strategies that connect with visitors.”
The CVB won Henry Awards for its “Amelia Island for Germany” program (Niche Marketing) and Dickens on Centre, A Southern Elegance Christmas (Special Event), and a Silver Award for its Medical Meetings Program (Resource/Promotional Material-Trade). In addition, the destination’s “Amelia Island for Germany” entry won Best of Show. Designed to attract more visitors from this important international market, the multichannel marketing effort helped drive a 15 percent increase in the number of visitors to Amelia Island from German-speaking markets in 2015.
Past Flagler Awards won by the CVB include a Henry Award in Internet Advertising and Silver Awards in the Mobile Marketing, Websites and Resource/Promotional Material-Trade categories (2015); Best of Show Award for its Mixed Media Campaign (2014); Henry Awards in the Direct Marketing, Print Advertising, Mixed Media Campaign and Rural County Marketing categories (2013); and Best of Show for the Amelia Island Visitor’s Guide (2012).
As the state’s annual tourism marketing competition, the Flagler Awards recognize Florida’s travel businesses and organizations that demonstrate outstanding tourism marketing efforts. Each year, the Flagler Awards honor many of the countless individuals and organizations that help position Florida as a premier travel destination and pay tribute to the determined efforts of those who help ensure the continued success of the state’s most important industry.
For additional information about Amelia Island, please visit www.ameliaisland.com.