Press Release
Submitted by Jake Michaelis
February 20, 2017 8:10 a.m.
JJ Cooper is a new, premier men’s store located at 216 Centre Street in historic downtown Fernandina Beach. The concept for the store began as a friendship between like-minded people with a common visions and a goal for the niche open in the market downtown for menswear.
John and Lori “Cooper” Lecker, owners of lori+lulu and Pearl, joined forces with Jake and Betsy Michaelis, to discuss the possibility of opening a men’s store. “The more we talked about the store, the more we discovered that we all had the same ideas,” says Lori. “We then formed a partnership and collaborated on store design and clothing lines. The image of the store and the clothing has a refined relaxed resort feel in an Americana setting filled with beautiful natural elements of reclaimed wood, copper, and retro lighting. It’s everything we imagined and more!”
The two couples derived their inspiration visiting boutiques in Austin, Atlanta, and Charleston and turning them into reality as a team effort. “At the Vegas market we set out to capture the multigenerational audience who lives and visits Amelia Island,” says Lori. “Our goal is to be a full service store to all customers. We feature brands such as Peter Millar, Barbour, Bugatchi, Fish Hippie, Filson, Paige Denim, DL1961 Denim,Hiltl, LuccheseBoots, Smathers & Branson, Brackish Bowties, CollaredGreens,SAXX underwear, SWIMS shoes, Aftco, Mizzen+Main, Happy Socks, Moore & Giles leather goods, A Fish Named Fred, and many more.” For more information call (904) 310-6235 or visit their Facebook page.We are at 216 Centre. Our website is www.jjcooper.net or visit Facebook, Instagram, and Twitter @shopjjcooper.