Highclere Castle Gin to debut at Amelia Island 25th Concours D’Elegance

Highclere Castle Spirits Company
Press Release
February 26, 2020

Meet Highclere Castle Gin Founders Lord Carnarvon and Adam von Gootkin
Throughout the 3-Day Charity Event

Highclere Castle Gin, an awardwinning super-premium London Dry Gin, is set to debut in Northeast Florida during the most prestigious charity event of the year, the Amelia Island 25th Concours d’Elegance. This year’s event takes place at the Ritz-Carlton, Amelia Island, Florida, and at The Golf Club of Amelia Island. Since its founding, the Concours d’Elegance Foundation has donated over $3.45 million to Community Hospice & Palliative Care and other deserving charities from Florida’s First Coast.

Highclere Castle is known to millions of fans around the world as Downton Abbey, the Emmy award-winning television series and recent motion picture. Highclere Castle is a traditional English country home and continues to operate as a functioning farm and estate. Highclere Castle has been known for centuries for throwing the most extravagant parties, hosting royalty, celebrities, scientists and famous artists from around the world – where even today the butlers serve Highclere Castle Gin cocktails.

“The history of Amelia Island, rarity of the cars showcased during the Concours d’Elegance and the noble purpose of the charity event align well with the spirit and ethos of Highclere Castle,” said the 8th Earl of Carnarvon, founder of the brand and owner of Highclere Castle. We are honored to introduce attendees to Highclere Castle Gin during the event’s Silver Anniversary.”

Throughout the Concours d’Elegance, Lord Carnarvon and Highclere Castle Spirits co-founder and CEO Adam von Gootkin will host a series of launch events.

• Thursday, March 5, 5-8pm ET Highclere Castle Cigar Event and Gin Tasting at Waterwheel Cigar Shop with Lord Carnarvon and master blender, Nick Melillo of Foundation Cigar Company
• Friday, March 6, 7am-4pm ET Werks Reunion, Porsche Club of America in conjunction with Concours d’Elegance at Amelia Island River Golf Club – Highclere
Castle Gin Tent (featuring a re-creation of the Highclere Castle Library) with Lord Carnarvon and Team
• Saturday, March 7, 4-7pm Highclere Castle Gin Launch Party at the Southern Living
Magazine Idea House – Crane Island

Hoteliers, restaurateurs, travel and hospitality executives, spirits distributors and retailers and Concours’ d’Elegance attendees are all welcome to the events.

“We are proud that in the six months since we officially launched, Highclere Castle Gin is now distributed in 20 states and has garnered five Gold and Double Gold awards,” said von Gootkin. “We believe the vibrant history of our gin and the matches we’ve made with communities who appreciate its heritage and quality have driven our success. Amelia Island is the perfect venue for our launch as the Island was named for Princess Amelia, daughter of King George II.”

Highclere Castle Gin is currently available in 20 states and is rolling out across the US in 2020 as well as Canada, Europe and Latin America. The gin is carried by ABC Fine Wine &
Spirits, Florida’s oldest and largest independent retailer of fine wine and spirits. It is also
available for online orders in select markets through Caskers
(https://www.caskers.com/highclere-castle-gin/). New availability will be announced here on the Highclere Castle Gin website (highclerecastlespirits.com/retail.php) and on the Highclere Castle Gin Facebook page. (facebook.com/highclerecastlegin).

According to the Impact Databank, super-premium gin brands grew 4% to 3.15 million cases in 2019, increasing super-premium gin’s share to 33% of the total category.

About Highclere Castle Spirits Company

Highclere Castle Spirits was formed in 2017 with a goal to produce the finest gin in the world. Using botanicals grown on the Highclere Castle estate, the super-premium gin was created to celebrate Highclere’s reputation for entertaining, its commitment to agriculture, and to honor its storied traditions. Highclere Castle Gin is so fabulously aligned with the castle and its grounds that its creation seemed inevitable. Highclere Castle Gin is distilled for the discerning, for those looking to embrace the subtle luxuries of refinement. The recipe was crafted over the course of four years together with the 8th Earl and Countess of Carnarvon, the owners of Highclere Castle who manage the gardens and the estate. Highclere Castle Gin has won several prestigious Gold awards from the Critics Challenge and Proof Awards, a Double Gold from Sunset International Spirits Competition with a score of 95 points and just recently 2 Gold awards from the John Barley Corn International Spirit Competition for taste and product presentation. The most recent Gold award was just received from the World Spirits Competition. To learn more visit www.HighclereCastleGin.com