Submitted by Hayworth Public Relations
February 24, 2015 5:43 p.m.



AMELIA ISLAND, Fla. (February 24, 2015) – The Hospitality Sales & Marketing Association International (HSMAI) recognized the Amelia Island Convention & Visitors Bureau (AICVB) with 11 Adrian Awards, including “Best Overall Integrated Campaign,” last night in New York at the 58th annual Adrian Awards Gala, the largest and most prestigious travel marketing competition globally.

In total, AICVB received eight gold medals, two silver medals and one bronze medal in the advertising and digital media categories and across all media, including television, magazine, outdoor and the web. The awards include:

Best Overall Integrated Campaign of the Year – “Florida’s Legendary Island”
(TV/Web Videos, Magazine. Outdoor, Digital and Visitor’s Guide)
Best Repositioning Campaign of the Year – “A Florida Beach with a Southern Accent”
(TV/Web Videos, Magazine. Outdoor, Digital and Visitor’s Guide)
Best Magazine Ad of the Year – “Charm and Splendor” Southern Belle Balloon Magazine
Best Magazine Ad of the Year – “Soak in the Southern Beauty” Infinity Pool Magazine
Best Outdoor/Out of Home Ad of the Year – “Southern Elegance” Welcome Center
Best Outdoor/Out of Home Ad of the Year – “Savor the Splendor” Welcome Center
Best Outdoor/Out of Home Ad of the Year – “Share the Wonder” Welcome Center
Best Digital Ad of the Year – “Drop in Florida’s Legendary Island” Balloon Canada Weather Digital Ad
Best Brochure of the Year – “Florida’s Legendary Island” Visitor’s Guide
Best Outdoor/Out of Home Ad of the Year – “Soak in the Southern Beauty” Welcome Center

This year’s contest attracted thousands of entries from around the world, with entries judged by top executives from all sectors of the industry.

Gil Langley
Gil Langley

“All of our marketing programs have received an overwhelmingly positive response from travelers, but it’s very gratifying to earn the recognition of industry experts in the Adrian Awards,” said Gil Langley, President and CEO of the Amelia Island CVB. “We’re always working to fine tune our message to showcase Amelia Island to consumers and this year’s awards are an exciting validation of our hard work.”

In addition to recognizing the award-winning work of AICVB and other tourism marketing organizations, the gala and dinner reception honored lifetime achievement in travel/hospitality marketing, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries are accessible online at

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Steve Crounse
Steve Crounse (@guest_29402)
7 years ago

Gil, Congratulation on this BATCH of awards. You and your people are awesome at what you do. It’s unbelievable. The growth of the Tourist/ Convention Industry over the last couple years. Another plus is the visitors we are getting during the” off season” my son is in the food service industry on the Island. “Business has been better this Winter than a couple summers ago”. Good Job

Malcolm Noden
Malcolm Noden (@guest_29448)
7 years ago

From an experiential basis I can say that these awards are among the most highly contended in any area of the tourism promotion business. For Amelia Island to have taken these multiple awards is not only astounding, but it is a clear testament to the skills and capacity of our CVB Director, Gil Langley and his staff.

Amelia Island is fortunate to have such talented people working for us, and we need to let them know how much we appreciate all their efforts on our behalf. The economic significance derived from the increasing multiplier effects, (employment and tax revenues), of the revenues from inbound visitors reverberates throughout the community, and keeps our local economy vibrant and growing.

Well done!

Peggy Bulger
Peggy Bulger(@peggy-bulger1949gmail-com)
7 years ago

Congratulations to Gil and staff!! For the island, tourism is our biggest and most important “industry” and y’all are doing a wonderful job! For all of the rest of us, we need to speak up and do our part . . .

Let’s please support the many businesses that depend on visitors as we move forward this year, AND let’s speak up concerning the preservation of our tree canopy (which is one of the most cherished assets for all of us), advocate for the new taxi service between Fernandina and St. Mary’s (to complete the Eastcoast Greenway), insist on the construction (finally) of the “sidewalk to nowhere”, continue to fight for residents’ rights and true community input in regards to expansion of the Port of Fernandina, and help us save and restore our historic Post Office downtown!

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