Coming Black Friday: The Pajama Party!

The Annual Black Friday Pajama Party will once again take place in historic downtown Fernandina Beach on Nov. 25, the day after Thanksgiving.

Fernandina Beach Main Street and the Historic Fernandina Business Association have a day planned of shopping, music, and fun from 8 a.m. until 4 p.m.

Downtown merchants will be open for early shopping in your pajamas. Many will be offering special discounts and treats for shoppers. Pam Bell will entertain with a holiday bell concert at 10 a.m. in front of the Welcome Center. Fernandina Beach High School art students will be painting faces all day in the pocket park while Main Street volunteers will keep people warm with a hot cider booth.

The 2nd Street block party will include music by Michele Anders, Hupp & Ray, Amy Vickery, and Sam McDonald. Take Stock in Children volunteers will help with games and activities for the children. The much-anticipated Pajama Contest will take place at 11 a.m. on S. 2nd Street this year with a chance to win prizes donated by local merchants for Best Individual, Best Group, Most Creative, and Best Pet Pajamas.

Black Friday Pajama Party sponsors include 2nd Story Gallery & Studios, Amelia Linen & Wood, Barefoot Amelia Beach Rentals, Christmas on the River, Fernandina Pirates Club, Inc., Go Fish Clothing & Jewelry Co., Guest Cottage, Hampton Inn & Suites, Olive Amelia, Pelindaba Lavender, Rainbow Shades/Color Wear, REMI Realty, Summer House Realty, The Addison on Amelia Island, The Book Loft, TRV Fund, Villa Villekulla Toy Store, and WataNut.

“The pajama party is one of the most important holiday shopping days for my business and many others downtown. People love coming from all over to enjoy the fun day and get their holiday shopping done at our unique small businesses,” says Theresa Duncan, Main Street board chair and co-owner of Villa Villekulla Toy Store.

For up-to-date information on discounts, games and events visit

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Margo Story
Margo Story (@guest_66318)
1 year ago

I’ll be there pouring hot cider…..see you all.