Submitted by Suanne Z. Thamm
Reporter – News Analyst
February 17, 2022

The City of Fernandina Beach now has 2045 Vision and Mission statements.  At their February 15, 2022 Regular Meeting, the Fernandina Beach City Commission (FBCC) voted 5-0 to approve Resolution 2022-37, following recommendation from the Planning Advisory Board and the Planning and Conservation Department:




The City of Fernandina Beach is a historic barrier island community that maintains its small-town quality of life by protecting its rich array of natural, cultural, and historic resources. Serving as an environmental steward, the City will maintain a strong and resilient economy through a commitment to sustainable development practices.


The City of Fernandina Beach will implement changes and updates to the City’s Comprehensive Plan and Land Development code, establish key partnerships, expand public outreach, and support capital investment that will accomplish the City’s Vision Statement.

Victoria Robas addresses FBCC.

Planning Advisory Board (PAB) Vice Chair Victoria Robas delivered extended remarks at the February 15, 2022 FBCC meeting to explain how the language proposed encompassed public input received over the past 8 months.

At the conclusion of Robas’ remarks, Commissioner Chip Ross said that he had received several emails, some of which were “quite rude,” criticizing these statements and asking who put them together.  “I’d just like to say, you know who did it?  It was the citizens of Fernandina Beach.  They are all volunteers on the PAB who spent time and effort on this.  I’d just like to thank them. I think they came up with a good statement that I will support.  A shout out to the citizens on the PAB who did this.”

Commissioner Bradley Bean said, “I also love this plan.  It has a lot of good words in it like ‘economy.’ ‘environmental,’ and ‘sustainable.’ So I just want to thank the PAB for all its hard work.  Appreciate you guys.” 

After the 5-0 vote was taken, Mayor Lednovich added his thanks to the PAB, which also received a round of applause from the audience members.

The remainder of the City Commission-directed 2045 Vision Plan will follow under a separate resolution at a later date.


The FBCC directed action to create a Vision Plan under Resolution 2021-64 on May 4, 2021. Over the past eight months, the City has been performing outreach activities and developing draft documents consistent with the Commission’s request. At a public workshop on December 21, 2021, the City Commission reviewed draft documents and received additional public comment. The Commission agreed to extend the public comment period to February 2022 and requested that the Planning Advisory Board provide a clear recommendation on the Vision Statement for the 2045 planning document. The Planning Advisory Board conducted two public hearings on January 12, 2022, and January 26, 2022. The board took public comment and compiled written comments at each hearing for consideration of a revised statement. The PAB recommended approval of the vision and mission statements at its hearing on January 26, 2022.

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5 months ago

These are well crafted vision and mission statements, but the challenge is always in developing the tactical steps to achieve those statements so these statements don’t just become nice posters on the wall. That is when one person’s perspective of, for example, “a strong and resilient economy” begins to differ from another’s perspective. Does that mean a true free market economy or one that seeks to provide some level of equality and inclusion for all? That is where the rubber meets the road.

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