Amelia Island Continues to See Record Tourism Numbers

Amelia Island Convention & Visitors Center
MEDIA RELEASE
August 18, 2017 – 1:04 p.m.

 

AMELIA ISLAND, Fla. (August 16, 2017) – As the summer travel season gives way to fall, the Amelia Island Tourist Development Council (TDC) is reporting continued record-breaking performance figures from its lodging partners. According to the Smith Travel Accommodations Report (STAR) for June, hotel occupancy was nearly 86 percent (85.7%), with year-to-date occupancy at 78.6 percent, up almost six percent (5.8%) over 2016. The average daily rate (ADR) of rooms in June was $247.27, a one percent (1%) increase over last June. The resulting revenue per available room (RevPAR) was almost six percent (5.6%) higher than the same month last year at $212.02, with year-to-date RevPAR up 7.2% to $185.11.

“This is the eighth consecutive month we’ve seen increases in RevPAR,” said Gil Langley, president and CEO of the Amelia Island Convention & Visitors Bureau. “We significantly outperformed our competitive set in all key reporting metrics for the month.”

As an example, Langley pointed out that Amelia Island’s RevPAR was $45.86 higher than their nearest competitor Fort Walton Beach.

Langley added that the destination also set a June record for taxable lodging revenues, which came in at $15,698,386 versus $15,209,784 last year. Year-to-date, taxable sales are $99.6 million, $4.45 million ahead of the same period last year.

“July will come in with a strong performance, but August business thus far is behind the curve, due to the early opening of schools in many of our key markets,” Langley added.

The STAR program is used by the global hotel industry as a vital revenue management tool. The report benchmarks hotel performance against competitive aggregate and local markets. The Amelia Island TDC uses the STAR program to track vital tourism data for the destination.