NCED
Pictured left to right: Guillermo Mazier, Atlas Advertising, Director of Strategic Accounts; Steve Rieck, Executive Director NCEDB; Ben Wright, CEO Atlas Advertising

 Atlas Advertising Press Release

Submitted by Nicole White

                NCED Communications Director

Philadelphia, PA (USA) – October 10, 2013 – Nassau County (FL) Economic Development Board (NCEDB) has been named the silver medal winner in the High Performance Economic Development category for economic development organizations. NCEDB attained this status by announcing the second most jobs created for any organization of its size in 2012/2013. As part of Atlas Advertising’s High Performance Economic Development Benchmarking Survey, NCEDB reported the creation of 1,400 jobs in Nassau County, FL since January 2012.

“This achievement was the result of a collaborative effort from our board members, investors and the business community in Nassau County,” said Steve Rieck, Executive Director of the NCEDB. “I was honored to accept the award and be recognized among our peers.”

In 2012, the NCEDB launched Nassau Tomorrow a five-year strategy to implement essential economic and community development initiatives which will help ensure our county’s progress, development, vitality and prosperity. The strategy focuses on achieving specific, measurable goals in five areas: business recruitment and marketing; business expansion and workforce development; government affairs; communications and public relations; and investor relations.

The High Performance Economic Development Awards were presented by Atlas Advertising at the International Economic Development Council’s Annual Conference to communities in six population categories, including: Less than 25,000 in population, 25,001 to 100,000 in population, 100,001 to 250,000 in population, 250,001 to 1,000,000 in population, 1,000,000 to 2,500,000 in population, and over 2,500,000 in population.

Atlas Advertising also recognized the top performers, regardless of size, in the following categories: Most Website Visits, Most Conversations/Inquiries, Most Jobs Announced, Most Capital Investment Announced.

“The economic development organizations we recognized and honored are the best of the best in their category,” said Ben Wright, CEO of Atlas Advertising. “As such, they are the models for our industry.”

The High Performance Economic Development winners were selected based on their self-reported results over a one-year period for website visits, inquiries received, jobs announced and capital investment announced in their communities. Atlas analysts then tabulated the numbers for all respondents to rank the highest performers. Atlas Advertising relies on the respondents for data accuracy and does not independently verify the results.

For a full list of gold, silver and bronze winners in High Performance Economic Development Awards, visit: http://www.atlas-advertising.com

About NCEDB

The Nassau County Economic Development Board is a non-profit organization formed in 1995 as a public-private partnership to provide leadership and develop policies and programs that will foster a diversified and financially strong business community, which will enhance the quality of life in Nassau County.

About the High Performance Economic Development Awards

The High Performance Economic Development Awards recognize top performing economic development organizations for the impact they have on their communities, as measured by jobs and capital investment announced. Participating communities are ranked by their self-reported responses to Atlas’ Benchmarking Survey. Each participating community receives their results benchmarked against communities of similar size. Entries are accepted year round, and results are tabulated in September of every year. To enter your community, please visit: http://www.atlas-advertising.com/Community-Benchmarking-Study.aspx

About Atlas Advertising

Atlas Advertising is a niche economic development marketing agency that serves more than 80 different economic development clients in 43+ states and 6 countries. Founded in 2001, Atlas Advertising helps economic developers reach national and international prospects and site selection audiences. Atlas Advertising delivers branding, website development, mapping, research and creative services, by a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising’s economic development campaigns have been named among the best in the country by IEDC and Angelou Economics, and have won awards regionally from business-to-business marketing organizations.

October 11, 2013 8:55 a.m.

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