April Showers Amelia Island with Record Tourism Numbers

Kaitlin Harris
Haworth PR
May 22, 2017 12:33 p.m.

 

The Amelia Island Tourist Development Council (TDC) has reported record-breaking performance figures from its lodging partners for the month of April. According to the Smith Travel Accommodations Report (STAR) for April, hotel occupancy topped 86 percent (86.4%), a nearly 10 percent (9.7%) increase over last year’s April numbers. The average daily rate (ADR) of rooms was also up, coming in nearly two percent (1.8%) higher than last April at $263.22. The resulting revenue per available room (RevPAR) was almost 12 percent (11.7%) higher than the same month last year at $227.38, which is the best ever reported for Amelia Island in any month.

“Following a solid February and March, and thanks to the collective efforts of our local industry partners, this strong April performance has helped us finally make up the ground we lost due to Hurricane Matthew,” said Gil Langley, president and CEO of the Amelia Island Convention & Visitors Bureau.

According to Langley, total revenue for the running 12 months is $108.2 million, compared to $104.8 million during the same period last year. “Unless some unforeseen circumstances slow us down, 2017 should be the eighth straight year of record revenues on Amelia.”

The STAR program is used by the global hotel industry as a vital revenue management tool. The report benchmarks hotel performance against competitive aggregate and local markets. The Amelia Island TDC uses the STAR program to track vital tourism data for the destination.