Submitted by Suanne Z. Thamm
Reporter – News Analyst
May 28, 2015 11:45 a.m.
On January 23, 2015, the Umphrey’s McGee band posted the following announcement on their website:
Umphrey’s McGee is thrilled to bring you one of the most unique concert experiences yet — The Fort — held at Fort Clinch State Park in Fernandina Beach, Florida. Fort Clinch is one of the most well-preserved 19th century forts in the United States and we’re preparing for battle. Joined by Lettuce each night, Umphrey’s and Live For Live Music will present the first rock shows ever held within its walls.
Limiting capacity to only 1,348 tickets, this intimate affair will be one to add to the list. Friday, April 10th and Saturday, April 11th will feature a set of Lettuce followed by two sets from UM. For those looking to camp, we are providing access to camp grounds immediately outside the state park for only $20.00. Additionally, for the most serious soldiers, umVIP has carefully planned The Fort experience to cater to all your needs, from phenomenal viewing locations, early entry, and private bar/bathrooms to exclusive Fort UM merchandise (Fort UM flag anyone?) and more.
Travel packages with accommodations at The Seaside Amelia Island Inn are also available, just steps away from the beach via a private boardwalk, and a short 3-minute shuttle ride to the Fort. Twenty dollars from every ticket to the The Fort will benefit Fort Clinch State Park to aid in their continued efforts of preservation of this unique and breathtaking oceanfront landmark.
Despite selling out all pre-sale tickets, the concert was cancelled for the Fort Clinch venue and moved to St. Augustine. Fort ticket holders were advised regarding the change of venue and refund policies.
How did the concert come to be scheduled at Fort Clinch in the first place? What happened to cause those last minute changes that disappointed so many local fans of the band? Are there any lessons to be learned in scheduling future events? This report will try to answer those questions. Continue reading